Advertising With The West End Journal
Your West End–Coal Harbour Community News Source
The West End Journal is the only news media exclusively serving Vancouver’s West End - Coal Harbour community, and is your best advertising choice to reach your customers and clients. We are supported entirely by members of our Faithful Readers Circle and advertisers like you.
FOR NEIGHBOURHOOD ADVERTISERS ONLY!
The West End Journal only carries ads from businesses and organizations in the West End - Coal Harbour neighbourhoods, or whose issues directly impact our community. Your ad will not be crowded out by your competitors in Gastown, Yaletown, or any other part of the city. The exception to this policy is for political parties and candidates running in elections in which West End residents are able to vote.
SHOW YOUR COMMUNITY SPIRIT
Advertising in The West End Journal not only helps you reach thousands of your neighbours but also shows your support for our community and its activities, organizations, artists, other businesses, and events.
ADVERTISING RATES AND DETAILS
The West End Journal runs two sizes of display advertising — a horizontal “button” ad and a vertical “tower”. Your ad is also a link to your business website. See the samples of our ad sizes and exact dimensions to your right on this page.
Your ad will appear:
On our website home page;
On all inside pages — 10 to 14 individual pages, depending on content;
In our monthly newsletter, announcing the launch of the next issue, and;
In the weekly updates on our “The Week Ahead In Your West End” page, promoted each Friday on our Facebook page and other West End - Coal Harbour community blogs and pages. This weekly post, with a post reach average of 7,500, also links readers back to the “Mark Your Calendar” page on the website, giving your ad additional exposure.
The West End Journal publishes on the last weekday of each month (except New Year’s Eve when we publish the day before), at which time our email newsletter is issued and we promote the new issue on our own and several West End community Facebook pages, and through our Twitter and Instagram accounts. Our Facebook announcement is often “shared” by several community organizations.
PLACEMENT RATES
Ad placements are for a minimum three-week (Monday to Sunday) run.
Button Ads: $65 per week for the first three weeks ($195.00) and $50 per subsequent week.
Tower Ads: $95 per week for the first three weeks ($285.00) and $75 per subsequent week.
Deadlines: Publication-ready ads are due by 12 noon three days prior to the desired insertion date. Email your ad in high-resolution .png or .eps format (see specs under demo ads to your right here) to editor@thewestendjournal.ca.
Bonus: While your ad runs officially from Monday through Sunday, receiving your ad the previous Thursday enables us to include it on our pages for the “The Week Ahead In Your West End” post …. an extra three days coverage at no extra cost.
Frequency Discounts: We offer a ten-percent discount on any ad run for six consecutive weeks and a 15- percent discount on any ad run for 12 or more consecutive weeks.
Posted rates are all-inclusive.
BY THE NUMBERS
At this writing (October, 2024) our Facebook page has average post reach of 7,500. Our monthly newsletter reaches 2,000+ subscribers and has a 60 percent average “open rate”, as compared to the industry average of 15 to 25 percent. We have an average of 8,000 page views on our website each month. And those numbers are growing every week.
WE CAN CREATE YOUR AD
The West End Journal can create a basic ad for you using your logo. Provide us with a high-resolution .png or .eps version of your logo and a brief tagline (not exceeding 20 words) describing your business. We will send you a proof for approval prior to publication. Please note that these ads do not include design consultation or customization, and will represent simply your logo and tagline on a plain background, and will link to your website. Email editor@thewestendjournal for further information.
Material for ads requiring production is due by the first Monday of the month prior to publication. A one-time production charge of $125 applies.
AD PAYMENT
Upon placement, you will receive an invoice by email.
Payment can be made by:
Cheque payable to The West End Journal at the address on your invoice;.
By e-transfer to editor@thewestendjournal.ca (direct transfer, no passwords needed).
PLACE YOUR AD TODAY
For further information, and to place an ad with The West End Journal, contact:
Kevin Dale McKeown, Editor & Publisher
editor@thewestendjournal.ca
604.345.2548
AD SPECIFICATIONS
Button Ad (530 x 400 px)
Three weeks @ $65 per week: $195.00
Each additional week: $50.00
Tower Ad (530 x 800 pixels)
Three weeks @ $95 per week: $285.00
Each additional week: $75.00
